Company | BlaBlaCar
Company description | The world leading long-distance carpooling platform.
Job location | Paris (France)
Job description | Envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible. Directly contribute to: the definition, execution and optimisation of BlaBlaCar’s 2019 global marketing strategy; the exciting development of the automation program aiming at improving BlaBlaCar marketing campaign further by turning manual tasks into smarter automatic processes; the continuous analysis of marketing KPIs to measure performance, identify growth levers and new automation opportunities; the definition of countries’ challenges and prios, working in close collaboration with the local marketing teams; the development of new scalable marketing projects.
Compensation package | To be determined during the interview.
Application period | From February, 27 to March, 31 2019.
Number open positions | 1
Candidate qualifications | At least 2 years of marketing experience (internship included); familiar with online marketing metrics (CPC, CPL etc…) and business models; fluent in English (other languages are appreciated); full proficiency in Excel; extensive experience in managing Google Ads campaigns with high investment is a strong plus; data manipulation skills (i.e. SQL, Tableau …) are a strong plus; experience with Google Analytics, Google Tag Manager, Bing and Yandex is a strong plus.
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