Event: DriveNow Summer Experience
Date: July 29 and 30, 2017
Event title: Ready for the journey?
Event goal: promote DriveNow “Summer Edition” package among young people and receive a feedback from the millennials community.
Campaign creativity: a Mini Convertible fleet, a group of friends, the Rapallo and Portofino Riviera… a total fun weekend. One only task: describe and report the experience.